Design / Art Direction
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Take the Stairs

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Problem

Students always choose the use the elevators instead of the stairs at the Ronald Tutor Campus Center. 

Solution

Take the stairs campaign was an idea to transform the Ronald Tutor Campus Center stairs to encourage students to live a healthier lifestyle. The idea was to transform the space into scenic landscapes that will make the stairs more pleasurable. The steps would also feature different health and fitness activities that correlate how many calories were burned to get to that step, so that students see the health benefits of taking the stairs.

 
 
 Photos of the Ronal Tutor Campus Center stairs

Photos of the Ronal Tutor Campus Center stairs

 
 

by transforming the space it makes it a more inviting space that students would want to use.

 
 
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