Design / Art Direction
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HEAL THE BAY

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Brand identity

Heal the Bay is a non-profit organization based in Santa Monica, CA that runs a beautiful aquarium at Santa Monica Pier. In addition to showcasing the different creatures that reside in the Santa Monica Bay, Heal the Bay focuses their efforts on education, advocacy, and conservation. For this rebranding project, I picked six unique concepts that best embodied Heal the Bay’s vision and mission to guide the development of my logo and branding process.

 
 
 
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Process of logo development

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Final Logos

 
 The logos are interchangeable with different backgrounds

The logos are interchangeable with different backgrounds

 
 
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