Brand identity

Heal the Bay is a non-profit organization based in Santa Monica, CA that runs a beautiful aquarium at Santa Monica Pier. In addition to showcasing the different creatures that reside in the Santa Monica Bay, Heal the Bay focuses their efforts on education, advocacy, and conservation. For this rebranding project, I picked six unique concepts that best embodied Heal the Bay’s vision and mission to guide the development of my logo and branding process.